Column: It takes a brawl for NASCAR to go mainstream (The Associated Press)

Kyle Busch had a gash on his forehead and blood running down his nose when he promised payback to Joey Logano. The tussle shoved NASCAR into the watercooler talk Monday alongside the NCAA Tournament, and the reason why should be a wakeup call to every stakeholder in the stagnant sport because, like it or not, Busch getting pummeled by Logano's crew is the lasting memory of the race. NASCAR can make any format change under the sun, try gimmicks, slick marketing or the Monster Energy Girls, but its mainstream audience wants drama.